I have mixed feelings about Freya. I’m a sucker for a cute print and they definitely produce some of the cutest print of the D+ world. Still, my focus is on the H+ segment and I feel like they are not very interested in that demographic. It took them three years longer than Panache to introduce K cup bras and while they have strong D-G cup customer base, I often read about some of their models not working as well in larger cup sizes. Anyway, while preparing a post on sports bra options for H+ cup, I realised that out of the three sports bra in the Freya Active line, two were available in a C cup and one in a B cup, but all three of them only went up to an H.
That encouraged me to check the size range on their latest collections. First, my favourite the Ellie is available in a K cup, yeah! But… out of 15 ranges, only 6 are available up to a J cup, and only 4 up to a K cup, whereas 8 are available from a B cup, and 13 from a C cup!
At this stage, it could be argued that Freya is now a generalist brand offering lingerie from a B cup to a K cup (which is quite a large size range!), with a stronger focus on the D-G segment. What do you think?